Position title
Digital Marketing Manager
Description

 Job Summary

Our client in Lehigh Valley, PA is looking for a Digital Marketing Manager to develop, implement, track, and optimize digital marketing campaigns across all digital channels.

This position requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the sales team, other departments, and vendors to launch campaigns on time and on budget. The position requires a marketing professional who is self-directed and independent.

Responsibilities
  • Collaborate with internal teams to create and optimize user positive customer experience and conversion.
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  • Maintain social media presence across all digital channels.
  • Measure and report on the performance of all digital marketing campaigns.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications
  • BS/MS degree in marketing or a related field.
  • Marketing programs design experience.
  • Mortgage industry experience is a plus.
  • Proven experience in digital marketing and marketing operations.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Working knowledge of UCLM systems.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
Employment Type
Full time
Job Location
Whitehall, PA
Date posted
March 10, 2020
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Position: Digital Marketing Manager

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